Jennyfer was launched in 1985 and was named after its founder’s daughter name.In 1986 the first store opened in Paris, France. The idea: trendy clothes for teenagers at attractive price. Jennyfer reached the first 100 stores in 1998.
In 2005 Celio, the international company took over the majority of Jennyfer’s capital which allowed a new impulse to the development of the brand. In 2009, a new concept of Jennyfer stores was launched. The design changed from Black to Pink and music, lights, furniture, videos are creating a unique atmosphere.