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Panda is a grocery store chain known and loved by 106 million customers in Saudi Arabia and Egypt. With a history dating back to 1978, it is a leading player in the retail sector. Panda Retail Company is operated under Savola Retail: one of Savola’s main entities.
Savola merged with Al-Aziza Panda United Company in 1998 and immediately revolutionized its business model. Al Azizia and Panda stores were united under the Panda brand to improve name recognition, and the new “Always Fresh… Always for Less” slogan outlined a clear differentiating factor for customers. After that, change became the norm for the chain as profits were reinvested in new store format: hypermarkets under the HyperPanda brand (2004). Savola Retail opened two Panda distribution centers and expanded the business to two new countries between 1998 and 2015.
Panda Retail Company has created brand perception by paving the way through several activities to meet customer needs. As an example, Panda was the first retailer to introduce weekly leaflet for its offer and to distribute it “door to door” in all regions operates in.